Yaakov, a 25-year-old ultra-Orthodox Jewish salesman from New Jersey who preferred not to use his last name, views the site as a godsend. Shortly into his marriage, he discovered that he suffered from premature ejaculation, and his therapist, who works with many Orthodox couples, prescribed him “marital aids,” and directed him to Kosher Sex Toys. Without getting into detail, Yaakov told The Daily Beast simply, “It should be considered a mitzvah to use these things.”
A great, albeit brief, article on the web stores growing up around the sex-positive (with qualifications) religious community. I’ve seen several articles on the subject, but this is a good entry point—yes, yes, hurr hurr hurr.